How Do Diesel Brothers Make Money
The Diesel Brothers is a reality show distributed through the Discovery Channel. It's now in its fourth season since its debut on January 4, 2016. In each episode of the series, the bearded group of diesel guys shows how they transform old truck wreckage into incredible diesel machines that are heavy, strong, custom-built beasts.
They call their creations "badass trucks." They do all the metal and mechanical work in their repair shop in Utah where the reality show is recorded.
Since its premiere in Discovery, the Diesel Brothers have gained a lot of popularity with diesel fans all over the world. But at the same time, the guys on the show have won themselves some serious controversies.
From pollution issues to where they source some of their truck parts from, some fans have been skeptical about the whole structure of the show. Apparently, some of these issues even led to a lawsuit.
So, just to quench your thirst for facts, here's a list of 12 facts that the Diesel Brothers certainly want their fans to know about them and their show. And on the flipside, we've also added 13 facts they're pretty sketchy about.
25 They Really Give Trucks Away – They Definitely Want You to Know
Yes, it's true. The Diesel Brothers really give away trucks in their show. And to all skeptical viewers out there, they want people to know that it's really true.
It's a big part of their promotion. Just think how many people viewing the show hope to get one of the diesel beasts for free. Think also of how many people struggle to be eligible to get a free truck and even how many viewers get called even if they're not eligible.
Now, think of the cost. Even though their trucks are highly priced, their cost is much lower than the price tag of a similar truck you'd get from a manufacturer. Remember, they buy junk to refurbish.
But anyone can argue that they have to order special parts, take care of the costs of materials and labor, and so on. Those are alright.
But what makes those trucks special are the design, the highly skilled labor, and the brand. And those components are all theirs.
Definitely, the cost of the giveaways is in the budget of the show. But the promotional advantage they get out of a single truck per show is way bigger than the cost of the truck itself.
24 Only Fans Who Buy Merch Are Eligible – Ouch! This Is Super Sketchy
"No purchase is necessary." You can read this phrase in many contests that are published in traditional media or online all over the country whenever there are free giveaways involved. Some people even argue that if a purchase is necessary, then it's not a giveaway.
You've already read here that the Diesel Brothers really give their trucks for free in the show. It's part of their promotion budget. However, if you want to be eligible to get a great metal beast of theirs for free, you have to buy parts or merchandise on their website.
This isn't a secret. It's fair game.
There's a video on the website clearly explaining how the truck giveaways work. The more you buy, the more entries to the contest you get.
But if you know the rules beforehand, you can't call it unfair, can you?
Well, the problem is that not all the rules are clear.
When they get the final list of eligible fans, they play the contests you see in the show in which each cast member represents a fan, supposedly at random. How random is that? Well, this is a good question that, up to now, doesn't have a clear-cut answer.
23 Fans Have Accused Them Of Getting Parts And Labor Illegally – This is Really Sketchy
Diesel Brothers fans have done a lot of finger-pointing about how the guys get their parts and labor.
Let's start off with the labor issues.
There was a huge controversy when they posted a video looking to hire a new painter. Why? Well, in the video, the Diesel Brothers decided to use Spanish to make the bid. Many fans, in disgust, responded with xenophobic comments. Matter of fact, the number of angry comments was so large that Heavy D had to post his own response comments on the same day of the publishing.
Heavy D had to show how tough he was by saying that the authors of xenophobic comments didn't represent the majority of the American people and that he and his team were respectful of immigration laws.
Apart from that, fans also had time to yell that the show's parts were being acquired illegally. Well, it isn't illegal to manufacture tires in Taiwan, as you've already read. But keep in mind that they use many different sources to get parts from, including junkyards. So, you know how it works. Nobody can firmly deny that there's been any breach of the law when dealing with junkyards.
However, the Diesel Brothers haven't been charged for illegally sourcing parts for any of their products. So, these are just claims, which make some bits of the show a bit sketchy. But with no proof, we'll just leave that at that.
22 Fans Overcrowded Their Website – This You Must Know
You may see other publications criticizing the Diesel Brothers because their website couldn't respond to the extremely high number of visitors it had when the show premiered. Some critics use acid words like "their website crashed" or something like that.
But those aren't true.
What happened during that time is that the website simply got overwhelmed with the enormous traffic, but in no way did it crash.
Well, think of it this way. You open up a restaurant, and very soon, the word is out that your food is unbeatable. Customers occupy each and every table you have, and many people queue up outside to get in.
Is this a bad thing? Do you deserve to get criticism for not having built a larger restaurant in the first place? No.
Of course, you have to act quickly and get more space so as not to disappoint your customers. However, nobody should criticize you for not having factored in your overwhelming success.
So, it's very positive if your website attracts way more visitors than what you had planned. As a matter of fact, this shows how successful the show is.
Anyway, the website works nicely now. It looks as tough as the hardware they manufacture–strong, heavy, and powerful.
21 They Got Their Own Show After An Appearance With Jay Leno — Sketchy
Heavy D and Diesel Dave have long been active in social media. If you're one of those fans who've been seeing the Diesel Brothers for a long time, you certainly know that they've been producing and publishing videos of their bad truck creations long before premiering in the Discovery Channel show.
Their videos have always been fun with short skits, pranks, and jokes. They've always used fun to present their products. When some of their videos went viral, Jay Leno decided to present a Diesel Brothers video in a session of his own show called "Prank You Very Much."
But this wasn't just a mere coincidence.
Leno himself is also famous for how much he loves cars and enjoys driving. And it was exactly this appearance on Jay Leno's show that attracted the attention of the Discovery Channel.
It was a great opportunity for both sides—for Discovery, because of their strategy of reinvigorating their shows, moving from the scientific documentary style to reality shows that are also fun while instructive, and for the Diesel Brothers, it was the beginning of their path to success. They got more resources to produce their shows and counted on the worldwide distribution of Discovery.
However, the duo will rarely speak publicly about this story—meaning, they probably even don't want you to figure it out.
20 They Act Like Brothers Even Though They're Not – This Is A Must-Know
Heavy D and Diesel Dave aren't actually brothers. The good thing is the name "Diesel Brothers" fits them very well because they act in the show as if they really were.
But wait, isn't this a secret worth keeping?
Not really. Some people have believed strongly that the two are brothers, and those who easily figured out they aren't, strongly believe the Diesel Brothers don't want anyone knowing about it. Well that's a big fat lie.
Want some evidence?
Well, one great evidence is that Discovery Channel website has the bios of the show's stars. In those bios, they say that Heavy D and Diesel Dave got to know each other in a church event for singles. That's it! They're not actually brothers. But who cares?
On the flip side, they're best buddies. Both look very "diesel," and their beards, in fact, create some resemblance even though they don't look alike. But,= they work together, have a lot a fun, and entertain you with their great ideas.
Moreover, they live their actual lives like their characters in the show, building incredible diesel machines that are unique.
So, nobody is trying to cover up the fact of not being brothers.
19 They've Done Mormon Missionary Work – A Little Bit Sketchy
Wait. The Diesel Brothers have done Mormon missionary work? Improbable!
If you're skeptical about this claim, you're not alone. The Diesel Brothers look nothing like Mormons. They don't follow the script of having Mormon looks.
However, they're truly people of faith, and, as most of the youngsters in the Utah region, they've dedicated their time to spreading the Mormon word.
The long beards are part of the characters of the show, no doubt about it. As they're now completely dedicated to the show, they don't want to draw any attention to religion. But they don't deny it—quite the opposite, in fact. In the back pages of the Diesel Brothers book, they've included pictures of how they were before the beards and during their missions.
Heavy D had his mission in the jungle areas of Bolivia and Brazil, where he learned Spanish and Portuguese, becoming fluent in both languages. Diesel Dave has served his mission in Portugal.
Anyhow, the show is about heavy, bad trucks. Nothing to do with religion, whatever religion it might be. That might be the reason why they're a bit sketchy about the topic.
18 They Really Have Fun Pranking Each Other On The Show – They Want You to Know
Ever heard of the phrase "inner nine-year-old?" That's what all men become when they turn into staunch petrolheads–or at the very least, just get hold of a steering wheel. If you don't believe that, then you simply have to watch an episode of the Diesel Brothers.
The Diesel Brothers have a lot of fun on the show set. However, this happens in the most classical nine-year-old way. How?
The cast really plays hide and seek with their belongings, including hiding their own trucks.
Think of it this way. The show happens in an actual repair shop. It's a large and very complete shop where they move, cut, weld, and paint tons of steel to create big, badass trucks. That's a very huge playground.
Well, in the case of the Diesel Brothers, the hilarious pranks and antics are aimed at the diesel lovers–who are their associate nine-year-olds.
But we know that all play and no work makes Jack a lazy boy. So, amidst the hide-and[seek games, there's still serious work that goes on.
Even though some scenes are made only for the show, most of it is actual work. It's their business to trick out old trucks and build wonderful machines from them. Dieselsellerz is an ongoing business, not just a show set.
So, what's the lesson? Work hard, play hard. And now you know very well what to expect when a bunch of diesel guys decide to play hard!
17 Thousands Of Fans Reach Out Each Week To Get Free Trucks – This You Must Know
Free trucks? You bet 'yah.
The Diesel Brothers, their production crew, and even the Discovery Channel get thousands of messages each week. These are from people begging to get a big, bad truck for free.
Well, the thousands of messages just prove the large audience the Diesel Brothers have. Yes, people go nuts when they know that the giveaways are real. But, you may ask, how many people actually bother to write their story to ask for a free truck?
A small percentage, of course, of the total audience. And yet, they are thousands every week.
The best part is, you simply won't imagine the lengths these guys would go to just for a free truck.
When you want to get something for free, you really have to show why you deserve it. For some of these Diesel Brothers fans, their ticket to a free truck is a compelling and sad story, trying to convince the Diesel Brothers that if they don´t get a free truck, they'll never be able to have one.
But here's the thing. Some of the stories are really touching and true. Yet, some of them are exaggerated or, directly, not true. But it's a free truck on the line. What wouldn't you do for that?
Have you ever visited dieselsellerz.com? You should.
In addition to the TV series, Diesel Brothers is an actual business where they buy trucks to redesign and restore. The final products are absolutely exclusive vehicles. They are, so to speak, pieces of art. If you own a Diesel Brothers product, you know nobody else has a truck like yours.
If you want to get a hold of one of these babies without having to compete with a million more people for a free truck, then you have to visit their website, dieselsellerz.com.
This is the portal that concentrates the information about the show, the business activities, the crew, and the bookings of the Diesel Brothers.
But for the free-truck enthusiasts out there, this website has something very special for you. The more parts and merchandise you buy on the website, the more entries you get to the truck giveaway contest. This is explained by a video on the website.
So, how does their traffic look like?
Well, truck lovers all over the world are browsing the dieselsellerz.com web page. Of course, the majority of the hits are local American traffic, but the site gets visitors from many different countries. These include Brazil, Canada, India, and France, totaling to more than 250 countries.
15 They've Authored A Book About Trucks And Life – You Need to Know About This
Heavy D and Diesel Dave are the authors of the book titled "The Diesel Brothers: A Truckin' Awesome Guide to Trucks and Life."
The book is an easy read about how the business and, later, the show started. You can read about the behind-the-scenes of the show's production and learn about how they work with their social media team.
You'll also find it interesting to know the story of true entrepreneurship these guys have come through, including how David Sparks, aka Heavy D, hired his first employee and best friend David Kiley, aka Diesel Dave, to develop the business of custom-built trucks.
It's clear in the book that they're another important example of businessmen who started up from zero to grow a significant business—in their case, with the merit of building custom vehicles that are unique.
You'll also see in the book how much they focus on internet traffic to their website because this drives the sales of parts and merchandise.
The book is available for online purchasing in the major online stores like Amazon. You can also get a hardcover and Kindle format or if you prefer, an audiobook format.
But one of the biggest pieces of satisfaction you'll get is getting to see how the guys looked like before they grew their legendary beards–this will fry your mind.
14 The Brand "Diesel Brothers" Is Growing Strongly – A Must Know
If you don't know how the Diesel Brother's brand is represented, don't go and embarrass yourself on Reddit asking this dumb question. We've done all the hard work for you.
The Diesel Brothers brand is represented by a skull surrounded by the name "Diesel Brothers" written in big, heavy letters. The background color is preferably black or gray.
One thing we can agree on is that the bearded skull looks really badass. But apart from it, the incredible vehicles these guys produce are what really support this brand. And on top of that, this brand also survives on a huge array of other truck and diesel parts.
Yes, it's great to have a special vehicle with the bad bearded skull on the grille. Many people are eager for that. And many more are desperate to get one of those giveaways. But the fact of the matter is, you may need more than just that.
Different kinds of diesel pumps, fuel systems, injectors, bumpers, and a large quantity of power vehicle parts are available for online purchasing. They also sell clothes, boots, sunglasses, key chains, dog vests, and many other lines of products identified with their brand.
The bearded skull is also carrying a product line for beards. You can buy a beard-growth stimulator, or if you're already proud of your facial hair, you can take care of it with the balm they use.
What's even cooler is that each cast member uses his own balm, so you've got several to choose from.
13 They Actually Own Three Companies — Sketchy
If you only see the Diesel Brothers as big, bearded guys who cut and weld metal and adjust noisy diesel engines with only the sensitivity of their ears, then you're not getting the full picture.
Those guys have a well-developed business acumen. They started out through a Facebook page in which they sold trucks. Which trucks? The ones they bought as a wreck and completely restored to make them look heavy and monstrous.
In the truck-selling page, they added fun videos of their shop work, videos they were producing with their own means long before the Discovery Channel came in with a contract.
With the large audience they have today, their business has grown to sell parts and merchandise. dieselsellerz.com has become a portal from which you can go to four additional websites that are Sellerz, Diesel Power Gear, 4x4 Anything, and Legion Truck Armor. Each one of these websites has a specialized function. For example, LTA sells the Patriot Tires.
The activities of the four websites plus the revenues they get from the TV shows and advertisements are accounted for in three legal entities called "DieselSellerz," "Diesel Power," and "Sparks Motors." The latter carries the name of David Sparks, aka Heavy D.
However, not so many fans know about this, thus keeping it in the sketchy segment. But now you know.
12 They Work Very Hard To Get Their Trucks Done – They Want You To Know
With all the humor and the pranking during the show, one might get the impression that all is only fun.
But the fact is, Heavy D, Diesel Dave, and their crew work very hard. And that's not only in the production of the videos but also in the operation of the company. Their business of TV shows and parts and merchandise sales is supported by the heavy, powerful diesel trucks they build.
The guys also work really hard in all the steps of the product development itself. First, they design the products they'll derive from the standard, used, old vehicles they buy. Then, they have to create the unique parts that'll transform the wreck into a powerful truck.
When the parts are ready, they have to assemble and tune the truck. Keep in mind that each vehicle is special, so there's no production line in the shop. Everything is custom built.
However, despite the multitude of knowledge they've accumulated about this kind of production, sometimes, ideas go wrong. Thus, they have redesigned and rebuild some of their output.
Combined with the hard work on the shop floor, you have to add all it takes to produce a television show. It's months of preparation, takes, and re-takes that can make anyone go crazy. Instead, it's the fans who go gaga with the impressive stuff these guys build.
11 Redbeard Is The Businessman Behind The Show – This Is Sketchy
"Josh Stuart" is the real name of Redbeard. Heavy D and Diesel Dave took him on board when they needed a hand with real business experience.
So, what exactly does he do?
Redbeard is the one who takes care of the bottom line of the whole Diesel Brothers business. In this role, he's also the one who calls for the duo to hit the brakes when the guys push the pranks a little further than they should.
He's a family man with a wife and four kids. He plays golf and spends time with his loved ones on the weekends. But what fans of the show keep in their memories is what Redbeard said about himself. According to him, his greatest accomplishment in life has been to convince a hot woman to marry him.
Since he said that, fans have been very much interested to know about April, Redbeard's wife. This was actually a hot topic resulting in thousands of internet searches about her. As a matter of fact, when you type "Redbeard" in Google and other search engines, they suggest "Redbeard wife" because it's a common search.
So why is this sketchy? I mean, the guy looks all good. Well, that's true. But looking at the Diesel brothers, didn't we all think that Heavy D and Diesel Dave were the ones calling the shots? Or do they?
10 The Show Is Very Instructive – They Want You To Know
Discovery has always been a cable TV channel with shows about science, culture, and engineering. In its quest to get more viewers, Discovery moved gradually away from the documentary kind of production to introduce shows that are more appealing to the general public—for example, in the area of popular mechanics.
You may say you like the show because you have a passion for the heavy iron of the monstrous trucks. Or because the bearded guys are really tough doing the hard metal work. It's alright—no problem with that. But keep in mind you're always learning something while you're having fun between the banters and hijinks.
They tell you the history of diesel engines, their technology, and their evolution. They also include in the show diagrams or graphics to explain to you how a mechanism works. Or they show you each step of a powder-painting process, for example.
You also learn some of their know-how. Yes, they show to you some special tricks they use to build a part, for example. Each one of those tricks is the result of a learning process—or sometimes, from trial-and-error processes.
9 They're Proud To Be American – A Must-Know
The Diesel Brothers put the American flag wherever they can. As a matter of fact, they're not only very proud of the American heritage but also of their families. They praise the military and armed-services background of their family members. The guys always mention how much they admire the people who fight for their country.
Heavy D, for example, has great admiration for the military career of his father, who was a Green Beret marine. It's now widely known that his father got discharged due to a brain tumor and had to fight for many years against his disease until he, unfortunately, passed away.
And their national pride isn't only for the military services. They also praise the American industry, mainly the automotive industry, and its great engineering capability of developing special vehicles. Keep in mind they always need special, custom-built parts to make the wreck shine again.
It's a great thing that the guys put their national pride in what they do. Adding the American flag in parts and merchandise means a lot to many people.
8 Their Patriot Tires Are Made In Taiwan – Oooops! That Shouldn't Come Out
Okay, here's the assumption. The Diesel Brothers have searched for different tire suppliers to produce the special pieces of rubber they need. It's not an easy job because each vehicle they make is one of a kind. Thus, it's not a production line that yields economies of scale.
So, they eventually reached an agreement with Patriot Tires, a company that apparently prides itself on being all American. As a matter of fact, Patriot is proud to say that they conduct the designing, the testing, the marketing, and the quality-assurance processes of their products in the United States.
But that's not true. The tires from this company actually come from Taiwan.
It's true that Patriot owns the factory, but it's also true that, despite the ownership, the factory is located in Taiwan. That factory uses rubber from Malaysia and Thailand to produce the tires.
You may argue that American tire factories are large and, therefore, need large orders to manufacture products. You can even say that those special tires would be very expensive if produced with American labor.
But that's not the point.
What makes this whole idea sketchy is the fact that the Diesel Brothers talk of American pride while their special trucks run on Taiwanese tires.
7 They've Created A Biodiesel-Powered Truck – You Need To Know
Here's the thing about big trucks: they're a large rolling piece of a coal industry. This may sound cool to some guys, but what about the environment?
We live in a time where people are a lot more conscious about the planet than they were forty years ago.
It's true that the Diesel Brothers have been sued for the emissions of some of their machines, but that doesn't make them less conscious about the environment. And the evidence about that comes in the area of renewable fuels.
As petroleum is a limited resource that one day will be fully consumed, a lot of effort has been exerted to develop fuel from renewable sources like plants. This fuel is biodiesel. Biodiesel can be produced from different grains, soy being one of them.
That's why Minnesota soy producers teamed up with the Diesel Brothers to develop a custom-built F550 that runs on soy biodiesel. In one episode of the series, Minnesota farmers become part of the cast to help the brothers explain how it works.
Although the original fuel system of the Ford truck already supported alternative fuels, all the strong and heavy design created by the Diesel Brothers helped to show that a truck can run on renewable plants and doesn't need to roll coal to be a badass truck.
6 They're Being Sued For Damaging The Environment – A Little Bit Sketchy
A group of doctors known as "Utah Physicians for a Healthy Environment" has filed a lawsuit against the Diesel Brothers for damaging the environment.
Here's the thing. You may think that the bearded guys who create and drive badass trucks aren't really environmentalists. Apparently, the physicians think the same, and with their lawsuit, they're seeking to have the Diesel Brothers punished for hurting Mother Nature.
The doctors argue in their lawsuit that the modified trucks roll coal. They say the exhausting systems are tricked so as to increase the volume of black smoke coming out. Why? Just to look really bad.
To make matters worse, the New York Times has published an article saying that people interested in rolling coal should watch the show.
Both Heavy D and Diesel Dave have already stated in press interviews that rolling coal is bad. They've also said that their production works with the EPA agents and strictly follow the environmental regulations.
They've also assured fans that they comply with the European regulations, as the show is very popular in Europe, where the main countries have severe environmental protection laws.
The lawsuit of the physicians hasn't yet been closed, so the outcome still remains to be unknown.
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How Do Diesel Brothers Make Money
Source: https://www.hotcars.com/diesel-brothers-12-facts-they-want-fans-to-know-and-13-that-are-pretty-sketchy/
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